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Masonry Blog

Commerce: The New Brand Powering an AI-Driven Future

Sphere IT Consulting shares this announcement from our strategic partner Commerce.com, introducing a new brand that unifies BigCommerce, Feedonomics, and Makeswift to drive the future of AI-powered digital commerce. On July 31, 2025, our partner Commerce.com officially announced the launch … Read More

Building Modern Data Applications with Snowflake: The Power of the AI Data Cloud

By Yash Shah — Data Warehouse Consultant and Cloud Data Architect at Aegis Softtech(Originally published on November 10, 2025) In an era where data drives every business decision, Snowflake AI Data Cloud has become one of the most powerful platforms … Read More

Marketing Success in the Age of AI Requires a Modern Marketing Data Stack

Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the … Read More

BigCommerce leads for five ecommerce imperatives.

BigCommerce is the platform powering ecommerce for mid-market and enterprise brands across all online channels. With tens of thousands of merchants from retail to B2B, BigCommerce is the platform behind websites like Adore Beauty, Vodafone, Solo Stove, Skullcandy, and others. … Read More

Multi-Storefront Support & The Buyer Portal In B2B Edition

We are releasing two features to BigCommerce B2B Edition: support for Multi-Storefront, and the Buyer Portal customer interface. Manage Your B2B Storefronts In One Place In November 2022, we launched B2B Edition’s multi-storefront capabilities in Closed Beta. This provided merchants the ability to … Read More

How Manufacturers Drive Profits with Connected Products

It’s been a decade since “connected” objects—commonly referred to as “the internet of things” (IoT)— reached broad audiences. Connected toothbrushes, sensors embedded in sneakers, and smart watches have started to change consumer behavior through a data-driven, gamified approach. Technology has … Read More

What Makes a Great B2B Ecommerce Platform?

What makes a great B2B ecommerce platform? Our partners have the answer. During the BigCommerce Partner Summit this year, we sat down with some of our great B2B agency and technology partners to find out what they think a great B2B ecommerce platform looks … Read More

Merchants Can Now Integrate Microsoft Advertising on BigCommerce

The future of ecommerce isn’t just on your website. It’s on marketplaces, social channels and search engines — and businesses know this. In fact, Hubspot reports that 91% of retailers and brands have plans to invest in an omnichannel strategy in the next … Read More

Why Small Businesses Need Cloud ERP

[vc_row][vc_column][vc_column_text]A small business is easy to recognize but hard to define. In an effort to determine how big is still considered small, Shopify turned to the U.S. Small Business Administration (SBA) and found that “generally speaking, the SBA defines a small … Read More

The importance of proper ERP testing

Experience tells us that poor system testing before an ERP system go-live inevitably leads to disappointment and, in the worst cases, outright failure. It is difficult to get an accurate figure for failure rates because different people have differing ideas … Read More