Sphere IT Consulting shares this announcement from our strategic partner Commerce.com, introducing a new brand that unifies BigCommerce, Feedonomics, and Makeswift to drive the future of AI-powered digital commerce.
On July 31, 2025, our partner Commerce.com officially announced the launch of its new parent brand, unifying BigCommerce, Feedonomics, and Makeswift under one powerful ecosystem for AI-driven commerce.
This transformation marks a bold step toward an AI-driven future where technology, data, and innovation converge to redefine the digital commerce experience.
A Unified Vision for the Future of Commerce
Commerce introduces a new identity that connects its three leading solutions — BigCommerce, Feedonomics, and Makeswift — into one intelligent ecosystem designed to help businesses grow faster, scale smarter, and compete in the era of agentic commerce.
This open, data-centric environment allows brands to integrate their tools, systems, and operations seamlessly, unlocking the full potential of AI to deliver personalized and efficient shopping experiences.
According to Commerce CEO Travis Hess, this evolution goes beyond a name change:
“It’s a declaration that we’re doubling down on innovation — giving brands the flexibility, connectivity, and intelligence they need to move faster and grow on their terms.”
Three Market-Leading Solutions, One Unified Purpose
- BigCommerce remains the flexible, scalable ecommerce platform trusted by global B2C and B2B brands.
- Feedonomics transforms data into a competitive advantage, optimizing every product feed to be AI-ready across multiple channels.
- Makeswift empowers marketers and developers to collaborate easily and create personalized digital experiences.
Together, these solutions form Commerce’s intelligent ecosystem, enabling companies to integrate data, enhance efficiency, and stay ahead in a rapidly evolving market.
AI at the Core of the Strategy
In the new era of agentic commerce, AI-powered tools and answer engines — such as ChatGPT, Perplexity, and Google Gemini — are changing how consumers search and shop online.
Commerce’s ecosystem gives merchants the tools to adapt: data optimization through Feedonomics, operational intelligence with BigCommerce, and seamless front-end experiences powered by Makeswift.
Through this integrated AI strategy, Commerce helps brands make better decisions, automate processes, and deliver meaningful experiences across every channel.
A New Identity for a New Era
With its official rebranding and new corporate name — Commerce.com, Inc. — the company’s common stock now trades under the ticker symbol CMRC on Nasdaq.
This milestone reinforces Commerce’s commitment to shaping the next generation of digital trade, where innovation, intelligence, and data come together to drive growth.
About Commerce
Commerce empowers businesses to innovate and grow through an open, AI-driven ecosystem that connects tools, systems, and data. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce provides the scalability, intelligence, and flexibility brands need to thrive in a connected world.
Learn more at commerce.com.
→ Read the full press release on commerce.com.
Source: Commerce.com – “Introducing Commerce, the New Parent Brand of BigCommerce, Feedonomics and Makeswift, Powering an AI-Driven Future.”