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B2C e-commerce has evolved from being a simple extension of brick-and-mortar business to becoming one of the main drivers of business growth. However, many companies today face a stark reality: their current platforms are no longer designed to meet the … Read More

For years, e-commerce was primarily associated with the B2C market; however, this perception has shifted in recent years. More and more organizations are adopting ecommerce as a central part of their B2B growth strategy, driven by the digitization of business … Read More

In an increasingly competitive digital environment, choosing the right e-commerce platform is not just a technological decision, but a strategic one. Organizations seeking sustainable growth need flexibility, control, and scalability without incurring excessive costs or unnecessary complexities. In this context, … Read More

Talking about ecommerce does not mean talking about a single model. The differences between B2B and B2C ecommerce go far beyond the type of customer; in reality, they impact commercial strategy, technological architecture, and the way the digital experience is … Read More

For a long time, ecommerce was understood as a transactional solution: an online store designed to display products and process payments. However, that definition is now insufficient, as modern ecommerce has evolved into a strategic platform that directly impacts the … Read More

Migrating your e-commerce platform isn’t just a technological decision—it’s a strategic business decision. Many companies keep running on platforms that worked well early on, but that now limit growth, reduce operational efficiency, or make it harder to compete in more … Read More

Ecommerce for small and medium-sized businesses is no longer exclusive to big brands. Today, SMEs can compete on equal terms thanks to modern platforms such as BigCommerce. For a long time, ecommerce was perceived as a space dominated exclusively by … Read More

Over the years, we’ve evolved into a digital-first society that favors fast and seamless online experiences. From the widespread adoption of digital wallets to the rise of mobile ordering, the shift is clear. The same holds true for B2B sales, as more … Read More

Key takeaways: The internet is evolving fast. Search is no longer just 10 blue links — it’s AI-generated answers powered by large language models like ChatGPT, Gemini, Perplexity, and Claude. For ecommerce brands, that shift creates both opportunity and risk. If you run … Read More

Sphere IT Consulting shares this announcement from our strategic partner Commerce.com, introducing a new brand that unifies BigCommerce, Feedonomics, and Makeswift to drive the future of AI-powered digital commerce. On July 31, 2025, our partner Commerce.com officially announced the launch … Read More